Boost volume. Grow categories. Increase basket size.

More than half of all trade investment is wasted on ineffective promotions. Make every dollar count by deploying unique, higher-performing offers that drive your shoppers to take action. Become an offer innovator.

Track manufacturer campaigns and maximize the ROI of each trade dollar.

The inside view. Always have a real-time view to your manufacturer campaigns, all in one place.

retail_icons_1_view_1Campaign filtering

Sort and filter campaigns by manufacturer, category, and campaign status.

 

retail_icons_1_view_2Real-time tracking

View the overall lineup of current test offers in each campaign.

 

retail_icons_1_view_3Detail view

Drill down to see a layout view with all the details of the campaign.

Campaigns - Placed

Analytics. Simplified. See detailed campaign performance results with clear, intuitive analytics.

retail_icons_1_view_4Campaign overview

See top performing offers by clicking into specific campaigns by manufacturer.

 

retail_icons_1_view_5Demand curve

Review how consumer engagement results compare with baseline demand.

 

retail_icons_1_view_6Campaign metrics

Review key metrics across offers, including retailer margin and redemptions.

Analytics - Placed

Your numbers. Gain insight into the potential impact of each offer with retailer-specific financial metrics.

retail_icons_1_view_7Detailed financials

Analyze the full economics of each offer with key metrics such as price to retailer and consumer, unit volume, and gross margin.

 

retail_icons_1_view_8What-if analysis

Test different financial scenarios by changing promotional funding assumptions.

 

retail_icons_1_view_9Basket impact

See the expected basket-level impact to understand the overall context for each offer.

Detailed Financials - Placed

Grow store-brand sales by real-world testing new offers with your shoppers ahead of time.

Your creative engine. Build unique offers that appeal to social, emotional, and cognitive drivers with just a few clicks.

cg_icons_1_innovate_1Prebuilt offer templates

Easily build unique concepts with intuitive offer templates, varying discount levels, offer structures, packaging, images, copy, and more.

 

cg_icons_1_innovate_2Fast approval

Get campaigns running quickly by fast-tracking approvals with built-in workflow.

 

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Multiple platform options

Seamlessly launch campaigns through retailer and direct-to-consumer digital platforms.

Concept Builder - Placed

 

Mission control, simplified. Launch and manage numerous campaigns in one place.

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Adaptive micro-testing

Get real-world results for thousands of offer variations using small sample sizes, while maintaing high levels of statistical significance.

 

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Simple campaign management

Easily manage multiple campaigns, set budget limits, and modify offer aspects on the fly.

 

cg_icons_1_innovate_6Rapid results

Patent-pending adaptive testing approach yields results in just days.

Campaign Manager - Placed

Insights on demand. See top performers and review key metrics such as sales lift and ROI with powerful analytics.

cg_icons_1_innovate_7Powerful filters

Drill down based on financial and testing metrics, targeting, dynamic promotion categorization, and more.

 

cg_icons_1_innovate_8Key business metrics

Inspect key business metrics such as volume lift and ROI with advanced charting features.

 

cg_icons_1_innovate_9Scenario modeling

Predictively model real-world impact with the financial scenario analysis tool.

Analytics - Placed

Become part of Eversight’s rapidly-growing digital testing network.

Reach at scale. Access over 250 millions United States consumers as a test-bed for rapid Offer Innovation.

network_icons_1Real consumers

Wide cross-section of the consumer population enables even the largest tests.

 

network_icons_2Precise targeting

Advanced demographic and behavioral segmentation capabilities.

 

network_icons_3Advanced data science

Proprietary algorithms enable unbiased testing with extremely high levels of confidence.

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Control and flexibility. Test offers directly with consumers through print-at-home coupon sites for maximum control and efficiency.

network_icons_4Configure

Define precisely which offers are viewed by each segment of consumers during each visit.

 

network_icons_5“Add or Pass”

Test multiple offers with a single visitor with Eversight’s unique “add or pass” functionality.

 

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Stay in control

Set and update offer duration, frequency, and redemption limits.

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Real-world results. Offer Innovation begins online, but is designed for deployment in brick-and-mortar stores — where it has delivered 20-50% sales lifts.

network_icons_7Real purchases

Get results from real shoppers making real purchases while shopping as usual.

 

network_icons_8Reach every segment

Deliver test offers via multiple digital channels to reach all consumer segments.

 

network_icons_9End-to-end tracking

See the impact on consumer engagement for each offer and redemptions made in store.

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The challenges of pricing in an EDLP environment are unique. The focus is on getting the price exactly right, to the penny. “Magic Price Points” need to be uncovered. Seasonal pricing needs to be spot on. Price changes are less frequent, but they matter more. Eversight can help.

Here are 5 reasons why you will want to explore Eversight for EDLP:

1. Eversight’s test-based approach is the only method that works for optimal price points in EDLP. Regression-based approaches aren’t effective because there is so little historical price variation to model. Eversight for EDLP let’s you try price points quickly, easily, and without risking your business.

2. Eversight uncovers the “magic price points” that shoppers get excited about. Instead of endless discussions about whether the price should end in a “9”, a “7”, or a “0” you just test and see what “pops”. Suddenly the conversation gets a whole lot easier, and the answer gets a whole lot better.

3. The pricing environment matters. Sometimes you’ll want to respond to regional price pressure, or to competitive moves. When you do, Eversight tells you exactly the move to make.

4. It’s important to know who’s buying. A deeper discount that is raising sales, but only to loyal buyers, is not likely to be the right move. But a deeper discount that brings lapsed shoppers back, or converts trialing shoppers to loyalists, is a different story. Eversight micro-tests give you the full picture.

5. Seasons change, and so do your prices. Seasonal pricing is one of the toughest challenges in retail. Eversight makes it a lot easier. With ultra-fast reads on micro-tests, those endless discussions of what to do this year, and this week, go away. The right answer is clear.

 

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Key benefits

Eliminate risk

Confidently deploy new in-store promotions without the risk of missing your numbers.

Make every dollar count

Maximize the effectiveness of your trade funds by optimizing every component of each offer you roll out.

 

Get more

Grow your share of the trade budget by delivering the best return for manufacturers' investment.

Become an offer innovator

Develop a competitive advantage by deploying promotions that consistently outperform competing offers.

 

Technology


Offer Innovation platform in the cloud.

Eversight Cloud solutions are built on a robust platform, incorporating the latest in data science, machine learning, and predictive technologies, as well as pre-built data connectors and custom APIs.

A multi-tenant cloud architecture means that—unlike traditional on-premise enterprise solutions—users are always on the latest version.

Eversight Optimization Platform™

The Optimization Platform powers Eversight's cloud solutions by combining proprietary data science algorithms, machine learning, and predictive analytics.

  • Adaptive “micro-testing” approach automates optimal feature selection through continuous real-time decision making.
  • Algorithms tailored to the specifics of promotions leverage both multivariate and A/B testing to deliver the most efficient testing possible.
  • Predictive offer recommendations powered by machine learning for progressive improvements in testing design and execution.

Eversight Data Integration™

Pre-built data connectors and APIs enable seamless integration to other promotion management systems, as well as numerous digital testing platforms.

  • Seamlessly test through several digital channels with pre-built testing platform adapters. See Eversight Testing Network™ for details.
  • Automatically import data with the retailer data connector.
  • Custom APIs combined with a channel agnostic architecture allow simple integration with nearly any digital platform.