For brick and mortar retailers, price optimization has traditionally been all about historical regression, and rules engines that tried to manage price gaps to competition. It wasn’t great, but it was the only game in town.

At Eversight we recognized that digitization enables a far better approach. We combined two of the most powerful technologies available – AI and digital experimentation – and applied them to retail price and promo. The result is simple – smarter prices, and more profit. And, it’s delivered through a Pricing Suite that empowers merchants to make faster, better decisions.

Price

Eversight helps you to avoid a race to the bottom. AI and digital experimentation determine when you should chase competitors’ price changes, and when you shouldn’t. You’ll know which SKUs really are “key value items,” and what price gaps make sense vs. the competition.

And Eversight’s Pricing Suite leverages all of your technology investments. Like Electronic Shelf Labels, which can make your stores as nimble as an ecommerce site (think “web meets shelf”).

Promotion

Why run stale when you can run smart? The Eversight Pricing Suite senses what promotions are in market, uses AI to identify potential winners, kicks-off digital “micro-tests” of different variants with shoppers, and integrates the winning offers in your promotional calendar. The result? 10% – 25% higher promo sales with the same level of vendor funding.

It works for mass offers that drive trips. And for personalized offers that drive your loyalty program.

Yield Management

Shape demand with AI-led experimentation, not rules or historical models. Eversight gives you real-time, real world data to drive your markdown and clearance pricing. And because it can be as fine grained as you want, your moves are never bigger than they need to be given your supply situation.

The result is simple – more profit, with more certainty, every day, in every store.

Loyalty

Existing loyalty approaches do a great job of matching customers to products. We think that’s only part of the loyalty puzzle – the other key question is what offer will get them to buy?

Eversight leverages AI and Experimentation to answer this question precisely, at the level of segment granularity that makes sense for your business. And because our approach to loyalty is fully automated, taking it to the next level doesn’t mean more work for your team.