There is no online and offline anymore…there’s a proliferation of digitally connected consumers shopping across a wide range of channels, and this is impacting grocery too.
The core Category Leadership toolkit, i.e., the major commercial levers for a retailer and its vendors, are usually covered in an acronym like MAPPS; Merchandising, Assortment, Pricing, Promotions, Shelving/Space.
4 Consumer Promotion Tips for CPG and Retail Leaders in an Omnichannel World, aka the $497 billion risk/opportunity
I was with a Revenue Growth Management leader from a top CPG a few months back. As we were sitting in his office, discussing the future of trade spending, I asked him what he thought of one of the popular rebate apps that his company had been buying offers on.
I read an amazing piece in the NY Times last December on the “Great AI Awakening” In it, the author describes how Google Translate, the company’s language translation service, had made more progress over 9 months with machine learning algorithms than with a decade’s worth of hard work under previous approaches.
Revenue Growth Management goes far beyond pricing—it’s the art and science applied to growing the top line of the business.
Over the course of the last dozen years in CPG pricing, first at McKinsey, then at AB InBev, and now as a co-founder at Eversight, I’ve been fortunate enough to get to spend time with many of the world’s best performing Revenue Growth Management (RGM) teams.
Today we’re excited to announce that Eversight has secured $14.5 million in new investment led by Sutter Hill Ventures, joined by previous investor Emergence Capital.
According to a Nielsen report, nearly six in ten consumers look for sales or coupons online before going shopping. And when shoppers find a deal related to the category they’re looking for, it will often impact which brand they ultimately purchase—regardless of price!
The holiday season is in full swing, so we thought we'd share some tips on how best to engage shoppers. Here are five tips (based on past holiday shopping data and trends) that are sure to help you boost holiday sales.
Zero-based budgeting (ZBB) is a remarkably simple thing to explain: instead of assuming every department’s budget should be exactly the same as last year, the default is that each period's budget starts from a zero base. So why aren't more companies doing it?